GIVE TO THE MAX: Local nonprofits benefit from annual tradition

Published: Nov. 18, 2021 at 7:26 PM CST
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ROCHESTER, Minn. (KTTC) – It’s the great Minnesota “give together.”

In Give to the Max Day’s 13th year, GiveMN is looking to highlight nonprofit groups across the state and empower Minnesotans to make a difference.

“Chance are an organization that you are choosing to support today is making or breaking their mission pursuit because of your generosity,” GiveMN Executive Director Jake Blumberg said.

Locally in Olmsted County, Give to the Max Day helps support community organizations like Paws and Claws Humane Society, Spark Children’s Museum and more.

After more than a year of pandemic chaos, Thursdays generosity means more now at the Ronald McDonald House of Rochester, than ever.

“We rely on donations form our community to keep us going,” Ronald McDonald House of Rochester Development Director Jamie Bingner said. “If it wasn’t for our community, we wouldn’t be able to keep our lights on. We would not be able to pivot our care that we’ve been able to for COVID-19. Give to the Max Day plays a small role in the bigger picture of our community support.”

Over at Channel One Regional Food Bank, donations help serve a community where one in nine families suffer from food insecurity.

“It means so much to us,” Channel One Development and Communications Director Jessica Sund said. “I think it comes at a great time of year as well, as we see needs increasing over the holiday season. It’s a perfectly timed event and we are so grateful to all who participate.”

“A chance to bring Minnesota causes together that are making our community so great. It’s really a privilege and we are so honored to be part of it,” Blumberg said.

Every time someone makes a donation during Give to the Max Day, they’re helping those nonprofits or schools win part of GiveMN’s $100,000 prize pool. Some local organizations that have received some of that prize money. Grand Center for Arts and Culture in New Ulm was awarded $500 -- and $1,000 was donated to Jefferson Elementary School.

To donate, head to Last year the campaign raise more than $30 million. According to Blumberg, GiveMN has broken its record every year, for the last five years. As of 6:45 p.m., more than $27 million has been raised.

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